Facebook has announced a range of updates for its business tools on Messenger, adding in new lead generation automation options and appointment booking options in-stream.
Let’s have a look, what’s been announced;
1. Lead Generation Flows in Messenger
“This new template within Facebook Ads Manager enables businesses to create automated experiences to help qualify leads within Messenger. Businesses can continue the conversation with prospects directly in Messenger and integrate with existing CRM tools to seamlessly to track leads.”
2. Appointment Booking in Messenger
“With this feature, businesses can convert Messenger conversations into in-store traffic, online and phone appointments, and more.”
According to Facebook, this option will be rolled out to all businesses and developers globally later this year. Meanwhile, you can apply to be added in the beta waitlist here.
3. Updating Standard Messaging Window
As per Facebook’s Messenger Platform Policy:
“The +1 message that allowed businesses to send 1 additional message after the 24-hour window will no longer be available starting Jan 15, 2020. This change aligns with people’s expectations of faster responses from businesses.”
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