Nearly a year after it began testing in Colombia, Facebook Dating is now available in the United States. The product, which is available to users 18 and older, will appear as a new tab within the Facebook mobile app.
In a blog post, the company said “Facebook Dating” will be giving people the ability to “start meaningful relationships” through things in common, like interests, events, and groups.
Users of Instagram will also be able to integrate their posts directly into their “Facebook Dating” profile and give people the ability to add Instagram followers to “Secret Crush” lists. Eventually, the site will offer the ability for users to add Facebook and Instagram Stories to a dating profile.
Facebook’s blog post said the dating feature was designed to be “safe, inclusive and opt-in.” Users are able to report and block other users, and users are not allowed to send photos, links, payments or videos in messages. Users can also share details of an upcoming date or a live location with someone they trust on Facebook Messenger if they wish.
With today’s launch, Facebook Dating is now available in 20 countries. In addition to the United States, it’s now live in Brazil, Canada, Chile, Columbia, Ecuador, Guyana, Laos, Malaysia, Mexico, Paraguay, Peru, Philippines, Singapore, Suriname, Thailand, Uruguay, and Vietnam.
The product will come to Europe early next year, Facebook said.
Can Facebook Dating succeed? The company says its research shows that 40 percent of people are unsatisfied with their current dating app (seems low!), and the fact that Facebook has brought the product to 20 countries in under a year suggests that it has been popular with early users.