The ‘e-commerce‘ sector across the globe has witnessed a huge spike in recent months amid the COVID-19 pandemic. Therefore, big giants like Amazon, Flipkart, Alibaba, Paytm Mall, and even Facebook is trying so hard to capture the more and more customers in this segment. But now, one of the biggest tech giant Google is also stepping into this and trying to convert YouTube into a shopping hub. Yes! soon the most popular free video platform will allow you to buy products directly as you seem them in the video.
According to a Bloomberg report, YouTube is testing out features that will allow viewers to purchase products directly from videos. Even some creators are already testing the feature on YouTube, the report suggests. The feature allows them to tag products in their videos. So, the viewers will be able to click on products (appearing in videos) and purchase them right there.
Although, the report claims that the company is testing this feature with a few YouTube channels. The company is experimenting with the feature to study the viewers’ behavior before launching on a large scale.
The interesting thing that comes out in the report is Google is also testing ways to integrate Shopify. However, last year YouTube apparently tested Shopify integration. Under this the platform allows some creators to list as many as 12 items for sale on a digital carousel below their videos.
While YouTube is already doing a $15 billion-a-year business, now the company seems to enter in e-commerce space. We know that many creators are already promoting affiliate links from Amazon etc. on their videos. And that maybe one of the reasons that motivate Google to go-ahead for the same.
Commission And Payment Structure for YouTube Shopping
If we talk about the payment structure of this reported feature, then honestly there’s no such information available now. Even no one made any speculation that how much of a cut YouTube would be taking from such sales. Meantime, YouTube now allows users to subscribe to creators for videos and takes a 30 percent cut from that.