American multinational mass media and entertainment conglomerate WarnerMedia has decided to shut down the HBO (SD & HD) and WB TV linear movie channels in India, Pakistan, Maldives, and Bangladesh. The company’s decision is effective from 15 December 2020.
Reportedly, WarnerMedia will end HBO and WB TV channels in markets like India, where a cable subscription costs about $4 to $5 a month.
However, the media giant will continue to operate and invest in the kid’s brands Cartoon Network and POGO. Even they are planning to increase local animation production in the South Asia region.
While announcing this decision, the senior vice-president and managing director for WarnerMedia, South Asia, Siddharth Jain said;
“The pay-TV industry landscape and the market dynamics have shifted dramatically. And the covid-19 pandemic has accelerated the need for further change.”
“WarnerMedia has a strong interest in India and are committed to assessing optimal opportunities to serve valued customers here.”
There could be two major reasons for this decision. First, the lower subscription price in the South Asia region and the second one, of course! the viewership.
As per Broadcast Audience Research Council, the HBO viewer’s size is comparatively very small than Movies Now, Star Movies, Sony Pix, and others in India. Additionally, the WarnerMedia operates tv channels like CNN and Cartoon Network in India.