The world’s most popular fried chicken chain KFC (Kentucky Fried Chicken) is now taking an interesting step for spreading awareness towards safety in an ongoing pandemic situation. In the wake of the coronavirus pandemic, the company suspends the KFC slogan.
This Louisville, Kentucky headquartered restaurant chain is hitting pause on one of fast food’s most popular slogans. On Monday, the company announced that it will suspend the use of “It’s Finger-Lickin’ Good” in its advertising after 64 years.
In a statement, KFC said during an unprecedented year while the COVID-19 pandemic has upended businesses and lives around the globe, the use of the slogan doesn’t feel quite right.
According to Catherine Tan-Gillespie, global chief marketing officer at KFC;
“We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of It’s Finger-Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.”
The KFC slogan has been blurred out on the food boxes and billboards in a YouTube advertisement.
The Centers for Disease Control and Prevention suggests that to protect themselves from spreading COVID-19, washing hands often, and keeping hands away from your mouth, nose, and eyes is a major step.