Finally! on 19 November, the Life Insurance Corporation of India (LIC) launched its first digital application “ANANDA“. The full form of this LIC ANANDA digital app is Atma Nirbhar Agent NewBusiness Digital Application.
This launch event is held via online video conferencing. M R Kumar, Chairman of LIC of India, launches the ANANDA. The Managing Director, TC Sushil Kumar, Mukesh Kumar Gupta, Raj Kumar, and other senior officers also mark their presence.
LIC’s new Ananda App mainly facilitates the on-boarding process for getting life insurance policies. However, this will be a paperless module for the same process. Ananda App also offers a paperless KYC facility using Aadhar based e-authentication.
ANANDA is the first of its kind app, not only for LIC but also in the Indian insurance sector. Meanwhile, LIC has taken this initiative by advancing the processes through its in-house IT system & team.
Western Zonal Manager, C. Vikas Rao said;
“It is a historic moment for the Life Insurance Industry. As LIC of India has launched a game-changer digital application ANANDA.”
At a time when it has become extremely important to maintain ‘social distancing‘, the companies itself preferring digital serving. And through this ANANDA App, customers will be able to get a ‘new life insurance policy’ from their homes or offices.
Meanwhile, the president of LIC of India said that by using ANANDA App as a marketing instrument, agents will be seen adding a new chapter in the industry.
Additionally, during the online launch event, the company also released an e-training video for agents. The new digital format of the process of application, policy, etc. also been shown at the same event. ANANDA will enable an agent to complete a policy even without physically meeting the customer.