The Period Girl | Carmesi

  • by Staff@ TSD Network
  • February 12, 2020
Carmesi_The_Period_Girl-scaled

इस हफ़्ते बायोडिग्रेडेबल सैनिटरी पैड इत्यादि बनाने वाली कंपनी Carmesi ने The Period Girl नामक एक जागरूकता कैंपेन की शुरुआत की है

इस कैंपेन को FCB Ulka ने फ्रेम किया है, जिसमें Underprivileged लड़कियों के माहवारी (पीरियड्स) के दौरान उनको सामने वाली चुनौतियों को बताने की कोशिश की गई है

इस कैंपेन के जरिये कंपनी ने यह बताने की कोशिश की है कि पीरियड्स शुरू होने पर लाइफ नहीं रुक जाती है!

आपको बता दें अपने इस कैंपेन में कंपनी ने कुछ बेहतरीन Graphics और Storytelling की कला के मिश्रण के जरिये Instagram पर लोगों को जागरूक करने की कोशिश की है

आपको बता दें Carmesi कई गैर-सरकारी संगठनों (NGOs) के साथ मिलकर भी इस दिशा में काम करता नज़र आता रहा है। ऐसे ही NGOs में से एक है Unified In Red, जो लड़कियों के बीच Menstrual हेल्थ पर जागरूकता फ़ैलाने के लिए वर्कशॉप का आयोजन करता है।

इसके साथ ही वह जरूरतमंद लड़कियों को पैड इत्यादि जैसी सुविधाएं भी मुहैया करवाते हैं और उनको इस दिशा में शिक्षित करते हैं, उन्हें अच्छी स्वच्छता संबंधी आदतों के बारे में सिखाते हैं और सबसे अहम उन्हें इस विषय पर खुलकर बातचीत करके अपनी समस्या को बताने के लिए प्रेरित भी करते हैं।

Carmesi_The_Period_Girl-scaled

View this post on Instagram

Imagine a girl of 12, who runs faster than the wind. Her two little pigtails swaying with determination as she zips past the finish line. Imagine her excitement as she rushes back home, shining brighter than the gold medal resting in her palm. Sadly, this might be her last win. Once she starts menstruating, she might not come home with any gold. Because in India, 58% of school girls don’t participate in any sports during their periods. Lack of access to hygienic period products, and little to no knowledge about menstruation are the key factors that contribute to this staggering statistic. But, LIFE SHOULDN’T STOP WHEN PERIODS START. You can help #KeepHerGoing. Follow the link in our bio to know how.

A post shared by Carmesi (@mycarmesi) on

View this post on Instagram

Gauri loves festivals. She loves making Rangoli every morning, dressing up, putting mehndi on her palms, and most of all, helping her grandma make delicious sweets. It’s the one time of the year when the whole family comes together, and the air smells of incense sticks and pure joy. This Diwali though, Gauri won’t be a part of the festivities. She won’t be allowed to help in the kitchen, and she won’t be included in the evening aarti. The smell of incense will not make her feel pure, because in the eyes of God, she’d be ‘impure’. 75% of girls in India are not allowed to pray during their periods. Numerous taboos and superstitions, and little to no knowledge about menstruation are key factors that contribute to this staggering statistic. But, LIFE SHOULDN’T STOP WHEN PERIODS START. You can help #KeepHerGoing. Follow the link in our bio to know how.

A post shared by Carmesi (@mycarmesi) on

View this post on Instagram

This is the story of 5 inseparable friends – Anu, Minu, Tinu, Sonu, and Ninu. They love walking together to school every day. They idolise Jaya Miss (their English teacher), share their lunches, pass secret notes in the classroom, are the first to participate in dance competitions, and love playing kho-kho in their break time. Sadly, only 1 of them will continue going to school next year. In many parts of India, 1 out of 5 girls drop out of school when their periods start. Lack of access to hygienic period products, and little to no knowledge about menstruation are key factors that contribute to this staggering statistic. But, LIFE SHOULDN’T STOP WHEN PERIODS START. You can help #KeepHerGoing. Follow the link in our bio to know how.

A post shared by Carmesi (@mycarmesi) on

Facebook Comments
Staff@ TSD Network

Our hard-working staff writing team | You can reach us at 'contact@tsdnetwork.com'
  • facebook
  • twitter
  • linkedIn
  • instagram