YouTube and WhatsApp close to touch half a billion users in India


Nowadays the popular Facebook-owned messaging app, WhatsApp is surrounded by controversies regarding its privacy policy. But there is no doubt that it has enjoyed unrivaled reach in India for years. WhatsApp had more than 400 million users across India by the year 2019, while on the other hand, as per App Annie’s data, YouTube had about 260 million users in India then. But you know what 2020 has changed the scene dramatically.

Actually, in December 2020, YouTube had 425 million monthly active users on Android phones and tablets in India, as per App Annie. And WhatsApp had 422 million monthly active users on Android in India last month.

WhatsApp & YouTube Users In India

However, now where WhatsApp assumes to lead in India with 459 million active users, YouTube is also not too far behind with 452 million users.

Interestingly, India had about 50 million internet users in 2010. But now it has more than 600 million active internet participants across the country. Therefore, tech giants like Google and Facebook are pushing their services in India, which still has so much potential.

You can also thank Reliance Jio for this since the telco introduces cheap internet services in India. In fact, Google and Facebook also investing in internet infrastructure across India, a country of nearly 1.4 billion people.

You may remember that Google started a project to bring Wi-Fi to 400 railway stations in the country. Meanwhile, Facebook launched Free Basics in India. But as the program was banned in the country — it launched Express Wi-Fi.

As per reports, more than 95% of WhatsApp’s monthly active users in India use the app each day. While its entire user base checks the app at least once a week. In comparison, three-fourths of YouTube’s monthly active users in India are also its daily active users.

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